3 Steps to Reach Web Analytics Heaven
Web analytics are an essential part of web page optimization, but webmasters need to be careful before diving in head first. Just having analytics won't do a thing to help your site. Site owners must know how to understand, interpret, and analyze them efficiently if they hope to see results.
To make the process a little easier, follow these three steps to bring your site into what we call "analytics heaven".
1. Know what you're looking for
You must know what you're hoping to achieve through your analytics measurement.
Are you trying to generate more traffic? Optimize conversions on your site's landing page? Or increase the ranking of your Search Engine Results Page (SERP)? Defining your goals will ensure that you're tracking the metrics most valuable to your success.
2. Pick the right tools
Once you know what you're looking for, you'll have an easier time selecting the web analytics software best suited to your needs.
Do you want tools that provide built-in breakdowns of your budget across different marketing channels? Does your site feature heavy social media integration that needs to be tracked? Pick a tool that will give you the best information about how to optimize the specific features of your site.
3. Get ready to analyze
This is where "understanding" the data comes into play. To effectively optimize your site with analytics, you need a team capable of sifting through the information to pull meaningful insights from the noise.
If you have clearly identified goals and carefully chosen data sets (per steps one and two), this step will be easier—and you'll be well on your way to a heavenly site optimized through analytic review.